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About

 

 

FROM HUMBLE BEGINNINGS

to over 250 doors across the US and Canada.  it was a fast and furious trajectory from zero to explosive. i started this tiny business two years ago. i sold candles out of the back of my suv at my daughter's soccer practices. friends told friends who told their friends and BAM! bodewell was born. but it wasn't easy. retail giants took notice and i found myself drowning under the demands of packing and shipping out of my kitchen day and night. while my arms certainly got toned, my 3 children didn't really have a mother...be careful what you wish for.

owner effie tanji of bodewell home candles and bodewell living candles

A NECESSARY PIVOT

the world has changed. to pretend otherwise and proceed with business as usual is just not possible or responsible. i have found my "pivot" in all the challenges of the past year. personally and professionally i have overcome great hurdles to get to this point. the world at large continues to navigate through a necessary sea change. i am here. i am a witness to this evolution. and i will not be silent. i will advocate for what i believe in. i will continue to collaborate with other artists in an effort to grow and to do and be better. my focus has become more about quality. quality products. quality messaging. quality time with my family. quantity will come. i prefer a slow build this time around. thank you to all my family, friends, fans and future collaborators.

much love,

Effie

RESPONSIBLE MANUFACTURING

all candles produced in los angeles. lead free cotton wicks. non toxic coconut wax blend. synthetic fragrances and essential oils of the highest quality. 

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