FROM HUMBLE BEGINNINGS
to over 250 doors across the US and Canada. It was a fast and furious trajectory from zero to explosive. I started this tiny business two years ago. I sold candles out of the back of my SUV at my daughter's soccer practices. Friends told friends who told their friends and BAM! bodewell was born. But it wasn't easy. Retail giants took notice and I found myself drowning under the demands of packing and shipping out of my kitchen day and night. While my dreams materialized before my eyes, I lost sight of what was truly important. My family. My community. My own self.
THE FIREFIGHTER + THE CANDLE MAKER
bodewell living: uniquely design driven, dynamic proprietary fragrances and universal appeal. Bodewell is the brainchild of designer Effie Tanji and deeply influenced by her husband, Firefighter captain Shawn Tanji. Together they work to create a truly unique lifestyle brand in a crowded landscape. The company focuses on the aesthetic appeal of minimalist design coupled with strategic color stories and complex, yet universally appealing fragrances. At its heart, Bodewell Living is a family business that will become a legacy for Mr. and Mrs. Tanji’s three children.
We believe in ecological responsibility and philanthropic commitments woven into the very foundation of our brand's mission.
Our candles are made with all natural soy wax blend, lead free cotton wicks and dynamic synthetic fragrances. We are proud to announce that we have reformulated our fragrances to be free of PHTHALATES, NITROMUSKS and POLYCYCLIC MUSKS.