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to over 250 doors across the US and Canada.  It was a fast and furious trajectory from zero to explosive. I started this tiny business two years ago. I sold candles out of the back of my SUV at my daughter's soccer practices. Friends told friends who told their friends and BAM! bodewell was born. But it wasn't easy. Retail giants took notice and I found myself drowning under the demands of packing and shipping out of my kitchen day and night. While my dreams materialized before my eyes, I lost sight of what was truly important. My family. My community. My own self.


The world is full of wonder, magic, endless possibilities. There is space for each and every dreamer, maker, poet, designer, doctor, mother, fighter, believer. This is a time for collaboration over competition. It is a time for transparency and kindness. It is a time for personal as well as global awareness and growth. It is a time to give what you can and ask for what you need.

I am the Founder, Designer, Storyteller, and Dreamer of bodewell living. I created it because I wanted to show my children that you could build something from nothing. That you could nurture what seems impossible. That you could scream out in failure and giggle in surprise. That you could build day and night. You could water and wait. You could hold your breath in anticipation. You could watch that something grow.

With gratitude,

Effie Tanji


Our candles are made with all natural soy wax blend, lead free cotton wicks and dynamic synthetic fragrances. We are proud to announce that we have reformulated our fragrances to be free of PHTHALATES, NITROMUSKS and POLYCYCLIC MUSKS.

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